Principal & CEO Tasi Gilbert Joe, better known by his stage name DJ Tasi, is a deejay, record producer and entrepreneur. DJ Tasi is well recognized in the San Francisco Bay Area for his “Mix-Tape Mondays”, where he receives high praise in the music industry for releasing free mix-tapes once a week on his website www.djtasi.com. Since 2004, DJ Tasi has independently sold over 200,000 mix-tapes worldwide. His third release, “Checkin’ Trapps”, featuring Mindtrapp (now known as a Universal Recording artist and 2013 Grammy Nominated, Checkin’ Trapps), gained regional success in Arizona selling over 30,000 units in six months; making DJ Tasi an underground success on the mix-tape circuit.
Born in Brooklyn, NY, he is the only child of Anita Joe a New Zealand native and Ralph Joe, a Master Sergeant in the U.S. Army. Tasi’s Samoan and African American descent allowed him to relate to different cultures at an early age. Tasi began life as an Army brat, since his father was stationed at military bases worldwide. He was raised with the discipline and military habits taught by his father, hence, his drive and ambition in developing his music career.
Tasi began deejaying with a pair of barrowed turntables he received when he was 13. At age 16, Tasi met Def Jam West representative Anthony “AV” Vines. Vines became a mentor to Tasi and hired him at age 17, as the Def Jam West Coast Street Promotions Coordinator. While working promotional campaigns for Def Jam artists LL Cool J, Method Man, Redman, Ludacris, and promoting major motion pictures “How High” and “The Fast and Furious” chronicles, DJ Tasi learned the ropes of the industry. He coordinated celebrity in-store signings, concerts, nightclub and other marketing campaigns and deejayed at these events. His hard work in “guerilla marketing” soon helped him become the official DJ of Def Jam West.
With this advancement, DJ Tasi sought bigger opportunities and formed Power-Move Productions (PMP). He branded his name with hundreds of nightclubs nation-wide; imprinting the PMP logo and the DJ Tasi name on millions of fliers and posters. His event coordinating ventures helped gain corporate sponsorship for the DJ Tasi and Power Move Productions brands including the support of Highline Custom Jewelry, TFK Clothing and A Cut Above Limo Service.
DJ Tasi recently teamed up with Oakland recording artist, Young Byrd. He helping the independent artist gain worldwide exposure, applying the same marketing tactics he uses with PMP and for himself.