Reid “Big Reid” Alexander is a radio professional from The Bay Area. Reid was born in the city of Hayward and raised in neighboring Oakland California where at the age of 6 years old he was taken from the grasp of his family and placed in Foster Care throughout Alameda County. Although Reid has faced many obstacles in life he has always vowed to do whats right for himself and the people around him. From losing his mother to heart failure at 40, witnessing countless friends fall victim to street violence and being a victim himself he is the true definition of a Survivor!
Big Reid knew that radio was his passion at an early age, dubbing over tapes, recording his voice, and trying to mimic personalities like St. John, Chuy Gomez, Strawberry and Victor Zaragoza. It wasn’t until January of 2011 when Reid finally took that step to make his radio dream a reality by joining the Mass Communications department at Chabot College in Hayward CA. At that time Reid became a part of KCRH 89.9 FM Chabot’s campus radio station. He immediately began to prosper by becoming a on air personality for KCRH only weeks into his first semester. At the end of his first semester Reid had become the KCRH’s Promotions Director and started an internship at San Francisco’s WiLD 94.9 (KYLD). Following his internship he became the Assistant Program Director then quickly moved into the role of Operations Manager and Program Director for KCRH 89.9 FM.
The transformation period was then set. Reid was able to transform the entire radio program at Chabot College, receiving praise from the stations General Manager, the Chabot College President, the Mayor of Hayward and many more! Reid was awarded the KCRH Radio Broadcaster of the year for 2012, 2013, & 2014 becoming the first student/staff member in the stations 30+ year history to do so. He has also been recognized by the U.S House of Representatives, The Alameda County Board of Supervisors, The California State Legislature and the City Of Hayward to name a few.
In May of 2014 Reid began an internship with Fernando and Greg in the mornings the #1 rated morning show in the Bay Area airing out of CBS Radio’s 99.7 [NOW!]. After a few short months he was hired as a Promotions Assistant hitting the streets of the Bay in style! On November 28th, 2014 Reid made his professional on air debut for 99.7 during the Black Friday broadcast!
Reid continues to work on the streets of the Bay Area with the 99.7 [NOW!] promo team, filling in as needed on air and he also remains the Operations Manager for KCRH 89.9 FM!
In a competitive industry where egos can ruin relationships Reid is dedicated to working as hard as possible and giving those around him any help, advice, or guidance they need. He believes that being real, honest, unselfish, and motivated is what sets him apart.
Continue to follow Big Reid’s story as its only going to get more inspiring!