Reid “Big Reid” Alexander the self-proclaimed Future of Radio has been a part of the KCRH 89.9 FM staff since January of 2011. Big Reid started just as any other member does as a part of the Mass Communication 50 class but quickly found his way concurrently enrolled in the radio experience class. Within two weeks of being involved in KCRH Big Reid had his own show that he holds to this day The Mid-Day Mix Up which airs Every Tuesday and Thursday 3-6pm. Reid quickly moved into the role of Assistant Promotions Director eventually becoming the Promotions Director. After a successful semester as the Promotions Director Reid then moved into the role of Assistant Program Director giving him the opportunity to implement several changes in the station that built a larger listening audience as well as increased staff participation.
In May of 2012 Reid became the Operations Supervisor and Program Director for KCRH which he is still currently giving him the opportunity to take the station to new heights. Reid was named the 2012 & 2013 KCRH Radio Broadcaster of the Year becoming the 4th staff member to do so back to back in the stations history.
In October of 2013 Reid was given the Key to the City of Hayward for all of his volunteer work at KCRH and the surrounding community. Reid also received a Certificate of Congressional Recognition from the U.S House of Representatives, a Commendation from the Alameda County Board of Supervisors, a Certificate of Appreciation from Hayward Mayor Michael Sweeny and two other awards from the California Legislature thanking Reid for his service to the City of Hayward.
Big Reid has the voice for radio, which you can say helped land him in Hip Hop Weekly for his YouTube video banning rap atist Soulja Boy’s music for his negative comments towards U.S Troops. He has interviewed artist such as Robin Thicke, Kendrick Lamar Faith Evans, Ginuwine, Keri Hilson, LoveRance, Mistah F.A.B, and Philthy Rich to name a few. Reid was the in arena Public Address Announcer for the 2013 Chabot College Football team.
On top of all the things Reid is a part of he still maintains a full time job, full time course load and is a full time dad to two beautiful girls.
Check out some air checks and radio spots by Big Reid Below:
Big Reid Interviews Bay Area Radio Legend Chuy Gomez (Formally of 106.1 KMEL)
Bay Area Rap Artist Mistah F.A.B Freestyles Live on The Mid Day Mix Up
Mistah F.A.B Interviewed Live on The MidDayMixUp!!!
Philthy Rich Interviewed Live on The MidDayMixUp!!!
BONECRUSHER Interviewed Live on The MidDayMixUp!!!!